My buddy Jamin Winans knows how to make a good, emotional commercial. He's also a great visual effects director who knows which tricks are possible to achieve the impossible. For example: Turning a small park in Denver, Colorado into The Champ de Mars or an ugly wall into an Edgar Degas painting at The Louvre. But perhaps Jamin's greatest magic trick with this commercial was turning some dry, Globus ad campaign into a truly emotional little narrative. I love this ad and am so proud to say I worked on it.